S E O – an Opinion

Search Engine Optimization (SEO) is a relatively new phrase in the Social Media and Digital Marketing arena.  One useful definition that I found with a simple search for this phrase reads like this:

  • The process of maximizing the number of visitors to a particular website by insuring that the site appears high on the list of results returned by a search engine

That begs a question: How do we maximize the number of visitors by getting this content (our content) high on the list of Search Results?

A definition of SEM (Search Engine Management or Marketing) tells us:

  • … as type of internet marketing associated with the researching, submitting, and positioning of a website (our websites) within Search Engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from Search Engines

That’s all very nicely stated and almost as clear as mud!

Let’s try this:

  1. Searches are conducted using words and phrases that each searcher chooses so they can find what they think they are looking for.  Content creators (you and me) use words and phrases to create our content and publish this to the internet.  Search engines take the words and phrases used by those searching and match those to content found on the web by these search engines.  The more frequently a searched term or phrase or combination of terms and phrases are found on a particular page of content, the higher up in the Search Results these pages will be placed
  2. So, as content providers with the desire to be found, we need to load up our pages with words and phrases that will be most frequently used when a “searcher” is looking for what we have to offer
  3. There are several tools we can use to figure out which words and phrases will work best for us to be found:
  • google.com / trends
  • On Page and Off Page Content
    • Google Ad Words
    • Company / Offering Business Listings on Search Engines
    • Other search engine words and phrase campaigns
  • Advertising Campaigns
    • Paid Ads on one or more Search Engines: Bing, Google, Yahoo, Yelp, etc.
    • Pay Per Click ad campaigns for our selected Words and Phrases

In recent activities I have found that one very strong practice is to create accounts on some of the most popular Search Engines (Google, Yelp, Bing, Yahoo, etc.) for my company and load the search terms I think people will use to find me on each of these Search Engine Accounts.

Then, the process of searching that is inherent in the internet could flow as follows:

  1.  New user enters search terms in any one of these Search Engines
  2.  Search Engine matched search terms to those posted on its site: Accounts, Most User Search Terms, etc.
  3.  Search Engine finds web sites that use these same search terms and puts these search results in order based on the Search Engine’s particular criteria: payment of First Entry placement fees to Search Engine by user; frequency of search term occurrence, use of Video and Audio files, other criteria
  4.  Then, if MY WEB SITE has the most use of the search terms AND there are no PAID First Placement Ads, then the searcher can find me!
  5.  Hopefully, then the Searcher will click on my web site in the Search Results list and find (and Follow) me!

When Do You Stop Looking?

This is my favorite question when I am working with someone in need of assistance in their Job / Income search efforts: When Do You Stop Looking?

And, the only acceptable answer I have come up is simply: “Never”.

Ask yourself this question: “Is your current or most recent OR next Job / income source going to be the last one you will ever have, want, or need?”  If it is, then you have already scheduled and paid for your Retirement parties AND your first of several vacations; AND have all the resources you will need for the remainder of your life, so THEN you CAN stop looking.

But, if you are either not sure or very sure that your most recent / current $ will NOT be your last, then the answer remains: “Never!”.

So, once again, When Do YOU Stop Looking?

If your time to STOP has not arrived yet, then, please, give me a call or email so that we can talk about what other options you might have.

bgutches@thepathtoinkc.com – whendoyoustoplooking@gmail.com – 610-662-5658

The Path To Inkc Re-Introduction

After attending a networking meeting, I realized that I haven’t been doing very much with the services that I am offering through “The Path To Inkc” so this is a new, fresh Re-Start!

My plans are to start posting Job Seeker Tips and Social Media Tips in here for all to read and apply however you see fit.

My HOPE is that these tips will help anyone who takes the time to read, think about, and decide how to apply these suggestions to their own situations.

If you like what you get from me, please share the wealth.  If you don’t, please let me know why  and I will try to incorporate your suggestions if appropriate.

Thanx, bgbg

The Path To Inkc

  • How many ways would you be willing to collect income:
    • Full Time Employment with Salary and Benefits?
    • Part Time Employment paid by the Hour or Piece of Work?
    • Signed Master Service Agreement(s) for predefined services, rate and duration?
    • Signed Purchase Order(s) for your product offering(s)?
    • Incorporation of your own new company and the creation of new jobs for yourself and others?
    • Royalty from Publications / Stock – Bond Investment Income?
  • Do you still think that you only need ONE Source of Income to survive in our current world?

I don’t expect that many people could manage all of these incomes sources (or others), but wouldn’t it be nice if you could maintain two or more of these?  And, IF one of your new income sources were to “dry up” for a time, wouldn’t it be nice that you could have the others to keep you going?

If the answers to these questions intrigue you, reach out to me for an initial free review: William (Bill) Gutches at 610.662.5658, bgutches@thepathtoinkc.com or whendoyoustoplooking@gmail.com .

My Social Media Web Presence techniques and Business Planning experiences coupled with your passion for your products and/or services have the potential to get you in a position where two or more of these income sources can be sustained.  Please let me know if you are interested in talking to me about these possibilities.

William (Bill) Gutches ► Social Media ☑ Web and Blog Content ☑ Income Search Coach ☑Business Planning Coach ☑ Contact Info: ☛

bgutches@thepathtoinkc.com  whendoyoustoplooking@gmail.com  ☛  610.662.5658

William H Gutches Profile

“People First” has been a personal slogan since before the turn of the century. This phrase embodies my feelings that business, trade, institutional knowledge, world improvements only happen when People can interact positively with other People.

My name is Bill Gutches and I have had wonderful experiences to date in my life and my profession. My hope is that I can share these experiences with others in a beneficial way.

Recently I have been learning about new technology topics coming up in the literature: Big Data, Internet of Things (IoT), and Social Media. I find it fascinating how our behaviors are changing now that we can reach select individuals through Text and Images instead of a phone call, email, or a letter! The changes that we can expect to experience in the coming 5 to 15 years should be absolutely amazing AND we each need to be prepared to understand how to use these changes to our best advantage.

Part of this evolution includes the use of on line social networking services like LinkedIn. This service is becoming a Career Portal for all who choose to use it. Let me and my experiences help you navigate and take full advantage of this capability.

To discuss more details, please contact me at: whendoyoustoplooking@gmail.com 610.662.5658

The Internet of Things IS HERE!!

This article is amazing in that it shows products and ideas that have GREAT Promise for the future of the Internet of Everything!

Check this out:

Internet of Things Article July 9, 2015

Enjoy!  And Please let me know what you think about all this.


The Internet of Things: GPS

I had to get to a location that I had never been to before so I started the GPS in my phone and entered the street address.  I knew, generally, where this location was but was not really sure how best to get there so I figured I would follow the directions from the GPS.

Since I have used my GPS for many trips to date, some for relatively long drives, I had confidence that it would get me there will little difficulty.

My first surprise was that it directed me to a Limited Access Toll Road, a Turnpike, to get to my location.  I was not expecting this but I followed anyway.

The next surprise was that it directed me to exit using a new Exit that only allowed EZPass users through.  I do have an EZPass account and there is a transponder in my car but, I wondered, how does the GPS know that this exit will only allow EZPass users to exit and that MY CAR had an EXPass transponder on board?  Or did it?

I know that the information about my EZPass account is on my phone, where the GPS app was running, but COULD the GPS tap into that Info and KNOW before hand that I could successfully exit through this EZPass Only Turnpike Exit?

As I drove through the Exit, I imagined that these two “devices”: my GPS on the phone and my EZPass Transponder attached to my windshield, actually did trade information so they could work together.  It’s possible?  Don’t you think?

Then once I get to my location, pick up what I needed to get, I decided to crank up the GPS again mostly because I wasn’t really sure how to get OUT of the location and back to roads that I am familiar with.  I gave the GPS my Home Address and began to follow its directions until I started to recognize where I was.  The GPS was taking me a very different way than I thought I was familiar with so I drove following my own instructions toward home.

Just a few miles down the road, I ran into a Detour that said the entire road I was taking to get home was CLOSED for the next few miles!  Did the GPS KNOW that this road was closed and that was its reason for taking me on a different path than what I considered to be the most direct?  Or was it just a random a lucky choice, again!??

Is it possible that in both these instances I had benefited from the Internet of Information and that my GPS had been informed of the EZPass Only exit, My Active EZPass account, and this Detour?

Please, readers, tell me what you think about this AND any other Internet of Information or Internet of Things (IoT) potentials.

I look forward to our discussions.

BGBGBGBG, Bill Gutches

Testing Centric Life Cycle

Could there be such a thing as a Testing Centric Life Cycle?

What would it have to look like to be Testing Centric?  Wouldn’t we have to ask questions of each Deliverable to prove that it somehow supports what we believe our end goal to be?  How would we construct these questions to ask of our Life Cycle Deliverables so that the answers would be good indications of our reasons to proceed?

Imagine if we were to create a Statement of Work (SOW) for a project intended to build a new business application for an organization.  If we wanted to TEST this SOW, what questions would we ask of it that could help us understand that its content was supportive of our end goals?

It might be possible for us to start asking questions about the Scope described in this Statement of Work:

  1. Does the scope indicate where our input data will be coming from?
  2. Does the scope explain how our product / application will affect the data?
  3. Does it show how the affected data will provide additional value over our inputs?
  4. Can we tell from the scope statement what external events and/or operators our application will have to respond to?
  5. Can we predict how we will have to maintain the data collected, modified, reported, used to accomplish the intended functions of our product / application?
  6. Is our design and scope Orthogonal?  (Not a trick question; read other portions of this blog!)

If we accept the notion that each Deliverable in the path of our project plan must answer questions that relate to its completeness and its alignment with previous deliverables, then the Test Centric Life Cycle Model can be strongly directed by the premise behind Orthogonality:

  • All modeling components MUST be reflected in all Other Modeling perspectives so that when each component and its related model components are removed, nothing remains in any of the models
  • Model perspectives should address, at least, the following disciplines or viewpoints:
    • Event Diagram
    • Process Diagram
    • Data Model Diagram
    • State Transition Diagram

Do you think, dear reader, that this thread of discussion should continue or be dropped?

Please Respond / Comment on this post OR Reply to me at whendoyoustoplooking@gmail.com

Thanx, bgbg

Orthogonal Dependencies

  • When an Event occurs that your application must respond to
    • a Process is performed
      • Each Process takes the data from its Event and Stores it in a Data Store
        • Where its State is established
  • There are Data States that require your application responds to
    • By Performing a Process
      • Which collects the related Data and makes changes
        • Where the State of the Data records are changed
  • And there are Business Transactions that require your application to
    • Perform a Process
      • That gather relevant Data and makes updates to these Data
        • Where the State of the Data Records are changed

Build a set of models that leave no Event, State, Data, or Transaction without response and you have built a Complete Solution.

Infrastructure Project Management

There could be hundreds or thousands of components to change, migrate, upgrade, affect somehow in an Infrastructure Project.

There might be a very finite list of things to apply to each set of the Infrastructure and these changes will have to be applied in the same manner for each component.

Once you set up a process for applying these changes OR migrating servers, data bases, web apps, etc., this process will need to be repeated with Quality, Precision, Dependency and BOREDOM for each of the components that will be affected.

It would be much more important to manage the BOREDOM than the other aspects once your team gets started making these changes.  Of course, in some cases, you COULD acquire propagation software that would execute a script to make your changes over and over again and, therefore, reduce the BOREDOM.

But, what else could we as Project Managers do to increase the likelihood of consistent, reliable results?

%d bloggers like this: